YouTube is making it easier for creators to monetise their work, communicate with their audiences, and come up with new ideas for their channels. YouTube’s chief product officer, Neal Mohan, teased the new features in a lengthy blog post today, and they will be rolled out throughout the year.
For starters, YouTube Shorts is getting a slew of new tools and features this year. YouTube aims to push out additional video effects, editing options, and the opportunity to respond to comments by making a Short, similar to how TikTok producers do it.
Additionally, YouTube intends to create additional opportunities for creators to monetise Shorts, such as increasing branded content pathways, introducing Super Chat to Shorts, and eventually enabling the opportunity to shop from a Short.
According to the corporation, shopping will be substantially expanded across the app in general. It’s looking on various methods to include shopping into the YouTube experience, in addition to shoppable videos like Live Shopping.
This year, YouTube is also adding a number of new features that will assist creators in creating new content. YouTube Studio will get new insights that, according to the firm, will help creators understand how viewers engage with their content and create ideas for new videos.
Additionally, YouTube will introduce the opportunity for creators to go live together this year, improving participation and addressing the issue of running out of topics to discuss with viewers.
On the user side, YouTube intends to expand the use of a popular Twitch feature known as gifting memberships. YouTube has already begun testing the previously disclosed feature, but according to Mohan, the capacity will be expanded in the coming months.
Furthermore, YouTube will soon release an interface that will allow you to interact with the video you’re watching on TV using your phone.
This will function if you’re connected into the same account on both devices, and viewers will be able to read or leave comments, as well as share videos, from their mobile device.
Finally, YouTube TV will be redesigned this year, according to Mohan, which will “enhance the appearance and feel, and make it easier to categorize your favorites.” It’s a big year for YouTube, so don’t miss our conversation with Mohan on a new edition of Vergecast today about all of these and other improvements coming to YouTube and YouTube TV.