Samsung’s latest S Series empowers you to easily share and connect with state-of-the-art camera and video, bold new design and streamlined connectivity capabilities

Samsung has introduced Galaxy S21 and Galaxy S21+, the latest flagship devices that empower you to express yourself. Made for the way we live now, Galaxy S21 is loaded with state-of-the-art innovations so you can make the most of every moment. The new flagship series debuts a head-turning, iconic design, an epic pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device. And each device offers the connectivity, power and performance that only Samsung can deliver.

“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa. “We also recognise the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.”

For over a decade, the Galaxy S series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 series builds on this legacy to offer the premium flagship experience and make everyday epic. Galaxy S21 will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, Galaxy S21 and Galaxy S21+ deliver in every category — and then some.

Bold New Style

With a bold new style, Galaxy S21 is built for expression. Galaxy S21 was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers.

The Galaxy S21 series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 and S21+ will be available in a range of eye-catching colours, including a new signature colour: Phantom Violet. And each device is coated with a luxurious haze finish on the back for a sophisticated look and feel.

Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Make Everyday Moments Epic

Galaxy S21 continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling series game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 and Galaxy S21+ have you covered. Just point, shoot and let Galaxy S21 do the heavy lifting — so you can capture the moment before it’s gone.

Galaxy S21 and Galaxy S21+’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment. In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, whether you’re on a hike or sitting in the back row, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimises shaky hands and captures clearer images at 30x zoom on Galaxy S21 and Galaxy S21+, by leveraging AI to keep your focal point in the centre of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Connectivity and Performance That Delivers

Samsung is committed to helping you stay connected and keeping your data secure, in more convenient and personalised ways. Galaxy S21 delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect a powerful experience. The Galaxy S21 features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity and on-device AI. Galaxy S21 packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 to add a new layer of protection.

Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re offline. Whether you left your device in another room, under the seat of your car or in a completely different city, SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag Bluetooth locator. Simply attach a SmartTag to your keys, a bag or even your pet’s collar and you can use SmartThings Find to find the item or your pet.

Optional Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S21 with Samsung Care+. Enjoy a personal set-up session with a Samsung Care+ Pro, 24/7 dedicated support via phone or chat, screen repairs, an extended warranty and coverage for accidental damage. Add Samsung Care+ at checkout on samsung.com/samsung-care-plus/