Itel Mobile, the smartphone for everyone brand, has presented Afro-pop sensation Kuami Eugene for the third time as its official brand ambassador, in what can only be described as a meeting of two kings.
The signing of the iconic Afro-pop star was motivated by the company’s ambition to increase customer engagement and endear more fans to its community, according to the Smartphone brand.
According to itel Mobile, the decision to keep Kuami Eugene as the brand’s face draws parallels between their target audiences and acceptability, as both brands cater to large consumers.
Kuami Eugene provides popular music for the streets, putting out frequent songs people can relate to, while itel Mobile is a leader in the affordable and durable smartphone mass market in Ghana, offering reliable smartphones for everyone.
As a result of the partnership, Kuami Eugene and itel complement each other. Both brands are Real Kings, with a loyal following of hardworking and aspirational people.
We may anticipate an outstanding relationship that will produce greatness.” On the agreement, itel Ghana’s Digital Marketing and Communications Manager, Michael Tuekpe, remarked.
Kuami also expressed his delight at the prospect of continuing his trip with itel. He remarked that this is more than just a partnership; it is a connection that will provide the delight and joy of our audiences. I’m excited for the wonderful things we’ll accomplish together in the coming days.”
Itel is an entry-level and trustworthy mobile phone brand that has been around for over ten years. Itel’s brand philosophy is “Enjoy Better Life,” and the company’s purpose is to give everyone affordable mobile communications technology.
It democratizes technology by allowing consumers who have never had access to it to gain access to it and connect with it, allowing them to become closer and profit from their social ties. Itel has increased its footprint in more than 50 emerging regions around the world after more than a decade of development.