Just In: Spotify becomes latest to experiment with a TikTok-style
According to TechCrunch, Spotify is testing a new TikTok-style video feed in its beta iOS app that shows fullscreen video clips as songs are played.
Chris Messina was the first to notice the function, and he shared a video of it in action. The video feed is accessible from a new fourth tab in the navigation bar called “Discover” when it is available. As you go through the stream, you may like individual tunes, and there’s also a three-dot menu symbol that brings up options for each song.
Spotify acknowledged the test in a statement to TechCrunch but declined to say whether or when it would be expanded. “At Spotify, we do a variety of tests on a regular basis in order to improve our customer experience,” a spokeswoman stated.
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“Some of those experiments pave the route for our broader user experience, while others serve just as valuable learning opportunities.” “At this moment, we don’t have any more information to share.”
The test comes as Netflix is experimenting with a similar design on its iOS app to help customers find new things to watch. Its new “Kids Clips” feature, which follows the launch of a similar “Fast Laughs” feed earlier this year, offers video from its kid-friendly programming.
Even non-social media platforms are increasingly interested in leveraging TikTok’s structure to assist users in engaging with their own services as TikTok’s engagement hours rise.
Spotify’s existing Canvas function, which allows artists to have visuals play with their music on the site, appears to be included in the Discover feed.
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