Clipchamp, a browser-based video editing application, is being acquired by Microsoft, and the company says it will be a good fit for Windows. Clipchamp, which was founded in 2013, allows users to make and edit videos in a browser while also utilizing the full power of a GPU to produce the final product. Google, Dell, and Deloitte are among the companies that use Clipchamp.
Microsoft is now trying to incorporate Clipchamp into its Microsoft 365 suite of products, as well as maybe Windows itself. Clipchamp is a logical fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and organizations, as a web tool that harnesses the full power of your PC, says Chris Pratley, corporate vice president of Microsoft’s Office media group.
Pratley also mentions that “it’s a perfect fit for Microsoft Windows,” implying that Clipchamp may be integrated into Windows in the future. Clipchamp is already a Microsoft Store program, and Microsoft’s existing video editing capabilities for Windows are, to put it mildly, lacking.
With the addition of Clipchamp integration in the future, Windows 11 may help to improve the situation. Panos Panay, the head of Windows and devices, teased a new images app for Windows 11 only minutes before the acquisition was announced, featuring what appears to be improved photo and video editing tools. The Windows 10 Photos app can edit videos, but the tools are pretty basic and don’t even come close to the number of editing choices found in Clipchamp.
Clipchamp allows individuals to produce videos with multi-track audio capabilities and user-friendly editing by combining templates with a library of filters, transitions, stock material, and styles. The acquisition looks to be part of Microsoft’s renewed focus on creation, including consumer-friendly apps.
Microsoft recently hired a former Uber executive to manage the company’s consumer app initiative, months after CEO Satya Nadella stated that “the next 10 years will be as much about creation as it will be about consumption and the community surrounding it.”