According to Christian Oliveira, a support page SEO specialist, Twitter has stopped opening links in AMP (Accelerated Mobile Pages) on mobile for both Android and iOS.
When users clicked on a link on Twitter, the mobile apps would instantly transfer them to the AMP version of the page, according to the support page.
However, Twitter has updated the page with a message stating that the feature will be phased out by the end of the year as of October 21st.
When consumers try to access a Twitter page, they are directed to the standard web page rather than the AMP version, if one exists.
AMP allows for “fast-loading, beautiful, high-performing mobile web experiences,” according to Twitter, but the technology has been polarizing since its introduction by Google in 2015.
However, it has more basic user interface concerns for a network like Twitter because of the way it interacts with URLs, making pages appear to be from Google even if they were published by another website.
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To avoid misunderstanding, browser plugins have been developed to automatically redirect AMP webpages to the original content URL.
After Google declared in May 2020 that news publishers will no longer be required to offer AMP versions of their pages in order to feature in Google’s Top Stories section, the company has taken this step.
Following a Google initiative initiated in May 2018 to take what the company had learned from AMP and incorporate its capabilities into mainstream web standards, the move has been a long time coming.
Meanwhile, Twitter has just added a number of new features, including the ability to see full-size images from your desktop and a long-awaited search option for individual accounts.
Instead of using the platform’s search feature, users can search for content using a single account. The new function was first made available to a select number of customers last month, but it has now been made available to all users of the service’s iOS app.
We’ll have to wait and see what more changes will be released as time goes on.
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