Fashion Brand Thom Browne Collaborates with SAMSUNG on their latest flagships to bring the Limited Edition Galaxy Z Flip
Introducing Galaxy Z Flip, Galaxy Buds+ and Galaxy Watch Active2 Thom Browne Edition—An Exclusive Smartphone Experience with Style
During the Samsung Unpacked 2020 event, amongst the newest flagships announced is the Galaxy Z Flip.
Samsung Electronics and Thom Browne revealed the new Galaxy Z Flip Thom Browne Edition, an exclusive collaboration from the leading technology company and iconic New York fashion brand. Galaxy Z Flip Thom Browne Edition draws on Samsung’s all new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience.
“These two (2) giants Partnered to create Galaxy Z Flip Thom Browne Edition. This was an incredible opportunity to reimagine how consumers express themselves through their smartphone,” said Thom Browne. “We designed Galaxy Z Flip Thom Browne Edition just like I do my collections—with proportion, individuality and aesthetic in mind to create the perfect blend of art and technology.”
“Working with Thom gave us the opportunity to make this stylish device even more covetable, bringing together Samsung’s latest technology innovations with Thom’s signature aesthetic inspired by his suits —the precision tailoring, the intentional use of materials, the elevated style that is uniquely his own,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details.”
Signature Style and Design
A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior. The limited edition of the smartphone is the first of its kind to be encased in glass while still having a matte look that is soft to the touch and effortless to hold. Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. And, when unfolded, Galaxy Z Flip Thom Browne Edition reveals even more design details inside. Iconic blinds—a reference to the mid-century office aesthetic at the center of the Thom Browne world—appear onscreen every time the phone is turned on and off. App icons, labeled in classic text, create an elemental Thom Browne uniformity. And sound cues—a typewriter for the keyboard, an analogue ringtone, a shoe tap on a marble floor—create a unique soundtrack for the device. Custom Thom Browne wallpaper ties the entire experience together.
Coordinating Wardrobe of Accessories
From the minute they open the box, Galaxy fans are transported to a world of luxury and high style. Like opening a drawer to reveal a cache of treasured items, faille grey folding paper and Thom Browne’s signature brand colors create an all new fashion experience. Inside, consumers will find a Galaxy Watch Active2 with a grey leather strap and a Thom Browne custom watch face that lets you personalize your wellness with style. And for a complete connected look, Galaxy Z Flip Thom Browne Edition is finished off with Galaxy Buds+ in matching grey for a cohesive and connected experience on the go, as well as a specially designed leather phone case infused with Thom Browne’s iconic style.
A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders for the device will begin February 14 on Samsung.com and Thombrowne.com, as well as at NET-A-PORTER and MR PORTER. The official launch will be in March.
For more information, please visit www.thombrowne.com, news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.
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