Boost with Facebook, a program aimed at training and equipping small and medium-sized businesses in Ghana with digital tools and technology to help them expand was launched today by Meta.
Meta seeks to train over 5,000 micro, small, and medium-sized enterprises on how to build exposure for their businesses while also making meaningful connections with new consumers, in collaboration with Wineloya, a local Ghanaian Digital and Advertising agency.
The program is broken down into modules that are given via live webinar sessions by Certified trainers. Enrolling small and medium-sized businesses in each session takes about 90 minutes and is free.
“Through the start of the Boost with Facebook initiative, we’re thrilled to help Ghana’s economic recovery, as entrepreneurship provides economic possibilities for Ghanaians and plays an important role in driving the country’s economy.” While commenting on the event, Adaora Ikenze, Head of Public Policy, Anglophone West Africa, remarked.
We at Meta understand that small and medium enterprises in Ghana may face unanticipated obstacles as a result of the COVID-19 epidemic, and we’re dedicated to offering as much assistance as possible. This program is meant to help small businesses develop their operations during these hard times because they are the backbone of the economy and pillars of their local communities.”
With courses like establishing up a digital presence, recognizing their audience online, and generating interesting content, Meta’s free seminars have helped hundreds of businesses improve their social media abilities and reach new audiences. The Boost with the Facebook initiative has taught over 200,000 small companies across Africa since its start in 2017.
Meta is dedicated to assisting businesses in growing both locally and globally, as well as delivering economic impact throughout Africa. Boost with Facebook was established in Ghana after similar initiatives were started in Nigeria, Senegal, South Africa, Kenya, Benin, Côte d’Ivoire, Cameroon, DRC, Guinea, and Niger, Mali.