Google reportedly planning a new Silicon Valley campus with a hardware center

According to CNBC, Google is planning a new campus in Silicon Valley that will contain a new hub for several of its hardware products.  Google has been buying land in northern San Jose, California, for more than $389 million, with preliminary designs showing a research and development center.

The campus, dubbed Midpoint, will be placed halfway between Google’s current Mountain View headquarters and its San Jose mixed-use site. Midpoint will contain five office buildings connected by a pedestrian bridge, as well as three industrial buildings that will act as a hub for its hardware division, including its Nest smart home gadgets, according to planning records. According to CNBC, the documents also suggest that Google has been preparing the Midpoint site since 2018.

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Google did not immediately respond to a request for comment on Saturday, but given what executives have said recently, a campus with more space dedicated to hardware makes sense. Google’s hardware leader, Rick Osterloh, has stated that the business is poised to begin capturing market share in the hardware industry. After a recent visit to Mountain View for a look at the Pixel 6, Dieter Bohn of The Verge noticed that Google’s flagship phone had a modest market share compared to Apple and Samsung.