Qualcomm has revealed its newest automotive partner: Ferrari, with whom it will form a “strategic technology cooperation” that will (eventually) see Qualcomm’s automative technology integrated into future Ferrari vehicles.
Ferarri will employ Qualcomm’s Snapdragon Digital Chassis suite in the future as part of the agreement, albeit there are frustratingly little details on which Snapdragon technologies Ferrari will use or which vehicles they will be integrated into.
Qualcomm’s automotive solutions are branded Snapdragon Digital Chassis, which includes Snapdragon Ride (for automated and assisted driving technologies), Snapdragon Cockpit (for in-car experiences and SoCs), and Snapdragon Auto Connectivity (for adding LTE, 5G, and Wi-Fi to cars).
Qualcomm’s release does state that it will collaborate with Ferrari to “create, develop, and integrate Ferrari’s digital cockpits,” implying that Qualcomm’s hardware will be used as the foundation for future infotainment systems.
Qualcomm will also become a sponsor of the Scuderia Ferrari Formula One team, with the Snapdragon logo slated to feature on Ferrari’s F1-75 single-seater car as part of the new partnership.
Ferarri joins other recent announcements at CES 2022, such as Volvo, Honda, Renault, and GM, as the latest major automotive business aiming to use Qualcomm’s portfolio of automobile technology in some capacity. Despite the numerous partnerships, Qualcomm’s automotive technology is still in its infancy, and it will be some time before the company’s chips, components, and services are as widely used in the automobile industry as they are in the smartphone industry.